OP-ED: It’s Too Soon for a PlayStation Vita Price Cut
PlayStation Vita has now been available for two months in North America and Europe, and twice as long in Japan. In that time it’s failed to make any sort of significant splash as far as sales go — in Japan, where we receive weekly updates courtesy of Media Create, the system sold less than 9,000 units in each of the first two weeks this month, and it wasn’t as if it was doing gangbusters prior to that. Software has done poorly as well, rarely making the top 50 sales charts in Japan; in the U.S., only MLB 12 has been seen in the NPD’s top 10, and that is with sales of the PlayStation 3 and Vita versions being combined. All of the Vita’s games are also available through the PlayStation Store, so it is unfair to judge the performance of software purely on sales charts that only account for retail. The amount of hardware that has been moved so far, however, does feel like cause for concern.
Sony is in a less-than-desirable position right now, as outlined in a recent New York Times piece. Vita not exploding out of the gate is relatively low on the list of problems for the company, which hasn’t turned a profit in years. But with new president and CEO Kaz Hirai recently pronouncing gaming as one of the pillars upon which Sony will turn things around, bigger things have to be expected from Vita. A middling success (if it can be called that) is not enough.
Leave a Reply
You must be logged in to post a comment.