UNICEF Launches Animated #VaccinesWork Campaign

To urge more parents to vaccinate their children, UNICEF is launching a new #VaccinesWork digital, social, outdoor and print campaign. Created by ad agency RPA, the campaign, which features a 60-second animated film, “Dangers,” along with illustrated animations for social media posts and posters, will be released during World Immunization Week, which runs every year from April 24 to 30.

“Dangers” is based on the relatable insight that kids, by their very nature, are little daredevils who are constantly putting themselves in danger. While we can’t prevent all the dangers that kids get themselves into, vaccination can help prevent the dangers that get into our kids. The storybook video format is a perfect fit both for speaking to parents and parents-to-be and for adding a lightheartedness to a collection of dangerous situations. The film was illustrated and animated by LOBO director Mateus de Paula Santos in São Paulo, Brazil, using a combination of 2D and 3D animation.

The static and animated posters that live alongside the film provide another interpretation of kids facing danger. Kids are shown in aspirational roles with clear and logical antagonists. The kids featured in the six posters represent a range of ethnicities to reflect the global nature of the campaign. To build upon this inclusivity, each of the six illustrations were created by a different illustrator to showcase a collection of artistic styles.

“Today, vaccines save more than five lives every minute of every day,” said Robin Nandy, UNICEF’s Chief of Immunization. “We hope that this video can help parents to appreciate the power of vaccines. We want parents to know that vaccines are safe and that they can protect children against many deadly diseases.”

The campaign elements are being translated into many languages, including French, Spanish, Arabic, Chinese, Russian, Ukrainian, Hindi, Urdu, Tagalog and Romanian for worldwide distribution. Posts on Facebook, Instagram and Twitter will reach parents across the world.

“It’s an incredible opportunity to help parents, no matter where they live or their circumstances, to understand the benefits of vaccinations. We hope that this captivating new work will prompt parents to keep their kids safe,” said Jason Sperling, SVP/Chief, Creative Development at RPA.

Every year, UNICEF supplies vaccines reaching almost half of the world’s children. In 2018 UNICEF procured over 2.35 billion doses of vaccines.


Animation Magazine

Travelers Campaign ‘Unfinished Stories’ Animates a Distracted Driving Message

Travelers Insurance has launched a powerful new campaign with an important message about road safety with “Unfinished Stories” — a three part series which honors real victims of distracted driving by imagining what their lives might have been through the magic of animation.

“Unfinished Stories” seeks to draw attention to the growing problem of distracted driving, which kills at least nine people and injures more than 1,000 each day in the U.S. alone, according to the CDC.

Two films have launched recently, detailing the tragic deaths and unfinished stories of 19-year-old Shreya Dixit and 61-year-old Howard Stein.

Shreya Dixit was a gifted student and talented singer-songwriter, who was on her way home from school one afternoon when the driver of her vehicle became distracted and hit a concrete pylon. “The Stage,” animated by Psyop and directed by Jack Anderson, imagines her story not ending there, showing Shreya as a successful graduate student who returns to her love of music when she comes across an old song she had written herself but never had the chance to sing out loud. Shreya takes to the stage of an open-mic night and ends up headlining a sold-out show.

Howard Stein was a self-taught master craftsman, who delighted in making furniture and goods for friends and loved ones. He was struck by a distracted driver while securing a tarp on his truck on the side of the road. In “The Tree House,” created in partnership with LOBO animation studio and directed by Guilherme Marcondes, reveals a special relationship between Howard and his granddaughter, Evie, whom he never had a chance to meet. The film imagines a growing bond between the two of them as they craft a backyard tree house from start to finish, and become best friends along the way.

In “The Route,” which debuted late last year, the unfinished story of budding track star Philip LaVallee imagines him rising to the top of his sport and competing at the 2018 Olympic Games in Rio.

The Travelers Institute Every Second Matters distracted driving initiative is a national educational campaign launched in 2017, dedicated to reducing distracted driving and empowering drivers to set positive examples for roadway safety. Learn more at www.travelers.com/distracteddriving.

Shreya's Unfinished Story - The Stage

Shreya’s Unfinished Story – The Stage

Shreya's Unfinished Story - The Stage

Shreya’s Unfinished Story – The Stage

Phillip's Unfinished Story - The Route

Phillip’s Unfinished Story – The Route

Phillip's Unfinished Story - The Route

Phillip’s Unfinished Story – The Route

Howard's Unfinished Story - The Tree House

Howard’s Unfinished Story – The Tree House

Howard's Unfinished Story - The Tree House

Howard’s Unfinished Story – The Tree House

Animation Magazine

Oct. 17: You’re invited to a special event for Michigan’s YES on 1 campaign!

Proposal 1, the Michigan legalization ballot initiative, is up in the polls, but it’s still too close for comfort. The opposition campaign is just a couple of big checks away from being able to launch a large misinformation campaign.

We’re in the final weeks of the election, and we need to make sure the Yes on 1 campaign has the resources it needs to educate voters about the benefits of legalizing marijuana. Next week, I hope you’ll join me in Ann Arbor for a special evening to support this important campaign.

RSVP via phone (517-974-2265) or email (robin@regulatemi.org). If you can’t attend, please consider making a contribution directly to the campaign here. And please share the word with other supporters. Let’s win this!

The post Oct. 17: You’re invited to a special event for Michigan’s YES on 1 campaign! appeared first on MPP Blog.


MPP Blog

Michigan legalization campaign wins a big endorsement

Great news! The Detroit Free Press, one of Michigan’s largest media outlets, has endorsed the Yes on 1 legalization campaign!

The paper’s supportive editorial echoed many of the Yes on 1 campaign’s core messages: marijuana prohibition wastes law enforcement resources, unfairly harms communities of color, and prevents the state from collecting millions in tax revenue that could fund critical social programs. This is a huge boost for Prop 1, but we have to make sure the momentum is carried forward into November.

You can help the Yes on 1 team by making a donation here. Supporters can also promote the effort by picking up Yes on 1 gear from the new campaign store. There, you’ll find some great items, including t-shirts, hoodies, and yard signs, with the official Yes on 1 logo.

We’re just a few weeks away from Election Day (November 6). Michigan residents should visit the Secretary of State’s voter page to get information about polling locations, absentee voting, and more. The deadline to register to vote is October 9. If you’re not already registered, click here for the registration form. Be sure to fill it out and deliver it to your city or town clerk’s office by October 9.

If you have friends or family in Michigan, please forward this email to them and ask them to vote “Yes” on Prop 1. I’m confident that if enough people pitch in, we’ll be celebrating another major victory on November 6.

The post Michigan legalization campaign wins a big endorsement appeared first on MPP Blog.


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Utah campaign fundraiser on September 17 in Denver

Join us in Denver on September 17 for a fundraiser in support of the Utah medical cannabis campaign!

This November, Utah will vote on a medical cannabis ballot initiative (Prop 2). While most polls suggest that the initiative will pass, a strong opposition campaign has recently emerged. The Utah Patients Coalition — the campaign working to pass Prop 2 — needs your support. We anticipate a misleading opposition ad campaign over the next two months, and the Utah Patients Coalition needs resources in order to present voters with the facts.

So please join MPP’s Deputy Director Matt Schweich for a fundraiser in Denver on Monday, September 17 from 5:30 to 7:00 p.m. MT. Law firm Vicente Sederberg is kindly hosting an event at its office. I will provide a briefing on the campaign and answer your questions. Attendees are encouraged to make a $ 50 donation to the campaign. Contributions will be accepted at the door, or you can make them online.

WHAT: Briefing on the 2018 Utah medical cannabis ballot initiative

WHEN: Monday, September 17, 5:30-7:00 p.m.

WHERE: Vicente Sederberg, 455 Sherman Street, Suite 390, Denver

We look forward to seeing you in Denver!

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MPP Blog

New poll on the Michigan legalization campaign

A new poll shows the Michigan marijuana legalization campaign ahead with 56% support. While we remain cautiously optimistic about success on Election Day, we are not out of the woods yet.

A well-funded opposition campaign could still emerge. If that happens, we would likely see misleading TV and online ads telling voters that legalization has failed in Colorado, California, and beyond.

The Michigan campaign needs resources in order to present voters with the facts on this issue: prohibition has proven to be an utter failure and legalization policies are working effectively in other states.

There are just 55 days until Election Day. I know you get many such requests, but will you make a $ 20 donation today to support legalization in Michigan?

Michigan is a very important campaign for these reasons:

– Michigan would be the first state in the Midwest to legalize, putting pressure on nearby states including Illinois and Ohio;
– Michigan would become the second most populous state in the country to fully legalize marijuana; and
– A victory in Michigan would further increase pressure on Congress to pass federal reform in 2019.

This November, let’s make Michigan the 10th state to legalize marijuana.

The post New poll on the Michigan legalization campaign appeared first on MPP Blog.


MPP Blog

Spielberg Responds to Carl’s Jr. SpielBurger Campaign

Stephen Spielberg

Stephen Spielberg

Since Ready Player One, Steven Spielberg’s much-anticipated homage to gaming and ’80s pop culture, opens in theaters today (with a 77 % rating on Rotten Tomatoes), it’s a good time to check out Carl’s Jr.’s ad campaign, which ties in their burger creation SpielBurgers (which is just a new name  for their $ 1 Charbroiled Slider) with the movie.

“As a fan of Steven Spielberg’s films, getting to revisit these classics from a much smaller and meatier perspective was an exciting challenge,” says the director of the campaign David Brooks. “We wanted to stay true to the films we were paying homage to, while also paying off the humor we know Carl’s Jr. and Stoopid Buddy Stoodios are known for… all while making the charbroiled sliders the hero. Epic yet slider-sized was our goal, and with the hard work of an amazing team we were able to do that very successfully and in a tight timeline.”

However, Spielberg himself wasn’t too pleased with the move. He responded with a 15-second hand-held video on Amblin’s Twitter feed, noting: “It’s recently come to my attention that Carl’s Jr wants to rename the charbroiled sliders ‘SpielBurgers.’ And they’re pretty good, but I’m passing. Cease and desist. Can’t do it, sorry guys.”

Warner Bros. also tweeted, “Appreciate the #ReadyPlayerOne love but this is not approved.”

Carl’s Jr’s reponse? “OMG Spielberg likes our Charbroiled Sliders! (He’s not down with #SpielBurgers but we’re fine with that).”

You can see the spots here:

https://www.youtube.com/user/CarlsJr

And here’s Spielberg’s response:

Stephen Spielberg

Stephen Spielberg

Carl's Jr SpielBurgers

Carl’s Jr SpielBurgers

Animation Magazine

Michigan Adult Use Campaign Submits Petition Signatures

On Monday, the Coalition to Regulate Marijuana Like Alcohol will submitted petitions to put a ballot initiative on the 2018 ballot in Michigan that would make marijuana legal and regulate it for adults.

Associated Press reports:

Organizers of a ballot drive to legalize the use of marijuana for recreational purposes in Michigan submitted 365,000 signatures to the state Monday, which appears to be more than enough to qualify the initiative for a statewide vote in 2018.

The Coalition to Regulate Marijuana Like Alcohol said the prohibition against recreational marijuana is “a massive failure.”

Michigan has allowed medical marijuana use for nearly a decade. If the new proposal were to make the ballot and win voter approval, it would make Michigan the ninth state to legalize the drug for recreational use.

If passed, people 21 and older could possess up to 2.5 ounces (71 grams) of marijuana and grow up to 12 plants at home. A 10 percent tax on marijuana would be assessed on top of the 6 percent state sales tax.

Josh Hovey, a spokesman for the coalition, said fully legalizing the drug for adults would generate hundreds of millions in new tax revenue. He estimated that 20,000 people in the state are arrested annually for marijuana possession and cultivation.

“Oftentimes it’s just adults using a plant that is less harmful than alcohol or tobacco,” he said at a news conference a couple of blocks from the state Bureau of Elections. “It’s breaking up families. It’s destroying communities. … We can impose some regulations, create a new industry in the state. You’re going to see not only the tax benefits of that, but jobs, less crime and letting law enforcement go after things that are more important.”

State officials will take about two months to review the voter signatures. If they determine that about 252,000 are valid, the bill would go to the Republican-controlled Legislature. Lawmakers would have 40 days to adopt the measure or it would be placed on the November 2018 statewide ballot. Legislators could propose an alternative marijuana bill to put before voters alongside the initiative.

The campaign is proud to have the support from both national and local advocacy organizations including the Marijuana Policy Project, the National Cannabis Industry Association, the ACLU of Michigan, the Drug Policy Alliance, the National Patients Rights Association, Michigan NORML and MI Legalize.

The post Michigan Adult Use Campaign Submits Petition Signatures appeared first on MPP Blog.


MPP Blog

Vaccine Campaign in Poor Countries to Save 20 Million Lives

FRIDAY, Sept. 8, 2017 — In poor countries, childhood vaccines will save 20 million lives and $ 350 billion in health care costs by 2020, a new study says.

“Vaccination is generally regarded to be one of the most cost-effective interventions in public health,” said study leader Sachiko Ozawa, an associate professor at the University of North Carolina at Chapel Hill’s School of Pharmacy.

“Decision-makers need to appreciate the full potential economic benefits that are likely to result from the introduction and sustained use of any vaccine or vaccination program,” she said in a university news release.

Researchers examined the impact of Gavi, a global vaccine alliance launched in 2000 to provide vaccines to children in the world’s poorest nations.

Gavi has contributed to the immunization of 580 million children and has operated mainly in the 73 countries included in the analysis.

The study focused on vaccines against hepatitis B, human papillomavirus, Japanese encephalitis, measles, rotavirus, rubella, yellow fever and three strains of bacteria that cause pneumonia and meningitis.

Between 2001 and 2020, the 10 vaccines will have prevented 500 million cases of illness and 9 million cases of long-term disability, according to the investigators.

They also concluded that the economic and social value of lives saved and disabilities prevented by the vaccines will amount to $ 820 billion by the year 2020.

Each country supported by the Gavi initiative will likely have saved approximately $ 5 million a year in health care costs due to these 10 vaccines, the researchers said.

The study was published in the Bulletin of the World Health Organization.

“Our examination of the broader economic and social value of vaccines illustrates the substantial gains associated with vaccination,” Ozawa said.

“Unlike previous estimates that only examine the averted costs of treatment, our estimates of the broader economic and social value of vaccines reflect the intrinsic value that people place on living longer and healthier lives,” she said.

More information

The World Health Organization has more on immunization.

Posted: September 2017

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Drugs.com – Daily MedNews

Utah Campaign Launches Signature Drive in Salt Lake City

The Utah Patients Coalition held a news conference on Thursday to announce the official launch of signature gathering efforts to get a medical marijuana initiative on the Nov. 2018 ballot.  Volunteers began collecting signatures in downtown Salt Lake City immediately following the event.

The Utah Medical Cannabis Act received approval from Lt. Governor Spencer Cox on August 10 to begin gathering signatures after supporters held 10 public hearings across the state and met with various state departments and stakeholders. More than 113,000 valid signatures are required to qualify for the ballot.

Good 4 Utah reports:

They are due April 15, 2018, but this group wants to get all the signatures turned in before the 2018 Legislative Session starts.

“The legislature has had an opportunity for the last three or four years to make substantive policy on this and has failed to do so, so now I think it’s time for the people to decide on this issue,” said DJ Schanz, Utah Patients Coalition Campaign Director.

The initiative would allow patients with certain qualifying conditions to legally and safely access medical cannabis with the recommendation of their doctor. It limits the number of dispensaries and cultivators, allows local zoning for medical cannabis facilities, prohibits using medical cannabis in public view, maintains the illegality of driving while intoxicated, and closely mirrors the legislation passed by the Utah Senate in 2016. Home cultivation and smoking medical cannabis would not be permitted.

The post Utah Campaign Launches Signature Drive in Salt Lake City appeared first on MPP Blog.


MPP Blog

Utah Patients Coalition Launches 2018 Medical Cannabis Initiative Campaign

This week, the Utah Patients Coalition (UPC) launched a 2018 medical cannabis ballot initiative campaign. The Marijuana Policy Project will help to lead this effort to victory next year, and we are excited for the historic campaign ahead.

The goal of the ballot initiative is simple: to establish a medical cannabis program that allows Utah patients to legally and safely access medicine without breaking the law. You can read a summary of the initiative here.

After several years of inaction in the Legislature, medical cannabis advocates are taking the issue directly to the voters. Christine Stenquist, UPC spokesperson and leader of TRUCE (Together for Responsible Use and Cannabis Education) told reporters, “This is our opportunity to finally do something.”

Once the initiative is reviewed and approved by the lieutenant governor, our coalition will hold seven public hearings throughout the state and collect the 113,143 signatures needed to put the initiative on the ballot in November of 2018.

A February poll of 402 Utahns found that 73% of voters support a medical cannabis ballot initiative, with only 20% opposed and 7% undecided.

The post Utah Patients Coalition Launches 2018 Medical Cannabis Initiative Campaign appeared first on MPP Blog.


MPP Blog

Missouri Medical Marijuana Campaign Raising Funds and Gathering Signatures

New Approach Missouri is closing in on its second quarter finance reporting. Having a strong financial report translates to having continued success in the campaign to create a medical marijuana program in Missouri.

Additionally, New Approach Missouri has been promised $ 200,000 in matching funds once the organization meets its own fundraising goal of $ 250,000 – and NAMO is well on their way with $ 185,000 to be banked by Friday.

Signature collection is steadily progressing with 40,000 signatures collected and with a plan to increase signature production with paid collectors later this summer.

New Approach Missouri has until May 6, 2018 to submit signatures, but from now until then, it’s all hands on deck. For information about upcoming events, news and answers to frequently asked questions, please visit New Approach Missouri’s website.

The post Missouri Medical Marijuana Campaign Raising Funds and Gathering Signatures appeared first on MPP Blog.


MPP Blog