Ed Bignell Discusses His Latest Animated Venture Robozuna

We recently had the chance to chat with Ed Bignell, founder, CEO and creative director of Kidscave Studio. Ed began his career at Amblimation, working on features such as An American Tail 2, We’re Back and Balto. Among his many producer credits are Channel Four’s Pond Life, CITV’s Tom and Vicky and Passion Pictures’ Gorillaz band. He also produced three series of Little Robots for CBBC. He also worked on award-winning children’s series such as King Arthur’s Disasters, Skunk Fu! and Fleabag Monkeyface. His latest project is Robozuna, ITV studios’ series about an orphaned teenage boy and his homemade robot friend.

Animation Magazine: So the second season of your new show Robozuna has premiered on Netflix this month. Can you tell us a little bit about the making of this series?

Ed Bignell: The origins of Robozuna go back to 2002 after I’d re-discovered the ‘Rocky’ movies and was really inspired by Ridley Scott’s Gladiator, and Lord of the Rings had recently come out too. I honestly just felt compelled to have a go at creating my own modern-myth based on the idea of a boy and his robot who follow a classically inspired heroes’ journey, an underdog story, characters without super-powers who through courage and conviction save the world. As I began writing I remembered that at a very young age my grandmother would tell me stories about a little boy who built a robot to be his best friend, so perhaps it all stemmed from there.

Robozuna

Robozuna

Can you tell us a bit about the visual style and influences of the show?

Ed Bignell: The concept for the visual style of Robozuna was to create a world that looked as if it was almost ‘carved out of stone’. Sculpture was a big influence on the character designs as we wanted them to have features that were strong and graphic that would emphasize light and shadow. This even extended to the clothing the characters wear, which was styled in the same way.

The character’s in the show were also designed to be stocky and strong looking. They have larger feet and stronger legs than many animated tv shows to make the characters feel planted in the sets, which also helps the characters to feel heavier and more realistic – we wanted to contrast most animated characters who appear willowy and delicate and as such move in a light and fast way. We had a few early comments that viewers forgot they were watching animation, which is exactly what we were hoping for.

We knew that the lighting would be a key component in the visual style and we didn’t want to use the ambient, soft lighting that seemed a current trend. Our design style was to try and emphasize the lighting as much as possible, with strong plains and angles on the characters faces so their design would show off directional lighting better than one that had very soft, organic features. This approach to the characters was extrapolated out to apply to the rest of the Robozuna world design.

When did you start production?

Official production began June 2016, with pre-production three months earlier.

Where is the animation produced?

KidsCave Studios supervised the entire production, with all design elements, storyboards, animatics, voice recording, music, audio and video post-production out of our London office. We also had a team of writers working on the scripts in our L.A. Office and the model build, digital layout, character animation, lighting and compositing were produced by L’Atelier in Montreal.

Robozuna

Robozuna

How many people work on the show?

At full crew we were around 120 people across L.A., London and Montreal.

Can you tell us about the animation tools that are used by the production?

  • Redboard for 3d Storyboards
  • Modeling in Maya
  • Surfacing in Substance and Mari
  • Rigging, Layout and Animation in Maya
  • Lighting in Guerilla
  • Compositing in Nuke

What were your some of your biggest challenges along the way?

As a new studio, hitting the ground running was tough, we set high aspirations, so resourcing and time were always going to be an issue. Creating our pipeline between KidsCave in London and L’Atelier in Montreal took many months to get well oiled. One of the biggest challenges was to follow the delivery schedule (40×22’ in 36 months), the rhythm of a TV series is very intense. We delivered about 66000 frames per month of high-quality images and we didn’t want to decrease the quality to reach our deadlines, in fact, from deadline to deadline, the quality just rose constantly. The artists were tightly coordinated, they knew exactly what they had to achieve every day, week and month.

What do you love about the show now that has debuted on Netflix?

Its message of family, fairness and freedom — it’s boys’ action with genuine heart.

Who are some of your animation heroes?

I have to say my heroes are each and every one of our crew who worked incredibly hard, with total passion and dedication to deliver the cinematic vision for Robozuna.

What is your take on the state of global animation in 2019?

I’m hugely excited by the opportunities presenting themselves and the quality of work being produced globally. Five years ago, it was virtually impossible to get a series like Robozuna off the ground and with more platforms emerging all looking for high-end content, I think as an industry we’ll be going from strength to strength in the coming years. I’m particularly encouraged by the amount of independent animated movies getting financed.

Do you have tips for animation writer/producers who want to make it in the international market?

Think global brand, not just developing a compelling series. Take the extra time to think about the fantasy kids will engage with, how core elements of your brand’s DNA can translate into Apps/Consumer Products. The more partners can see your project as a potential Global IP, the more chance you’ll get the financial support to make your series… and never give up! Robozuna was a 14-year journey from conception to greenlight for me, listen to feedback, hone and polish your project and don’t be afraid to partner up with a larger company who can help you craft your project towards the international market.

You can catch the first two seasons of the show on Netflix.

Ed Bignell

Ed Bignell

Animation Magazine

Growing Trend: Stratos the Latest Dispensary Brand to Embrace Hemp

The CBD water is warm, and investors are ready to jump in. Some of those investors are coming from established marijuana dispensary brands and are now diving into the hemp and CBD-only pools, buoyed by their experience with the plant and dealing with much tougher regulations.

Stratos, a marijuana-infused product company known for tablets as well as its medically focused outreach, is one of the latest established pot businesses to try its hand at CBD. We caught up with Kate Heckman, Stratos vice president of branding and marketing, to talk about what CBD can do for its wide target audience.

Westword: Stratos has been around for a few years now. Why jump in the hemp and CBD-only arena?

Continue Reading

Kate Heckman: We started creating THC products with CBD for the recreational and medical market in 2014, and very quickly saw the demand skyrocket around CBD products. People wanted to reap the medicinal benefits of CBD without the high you get from THC. We decided to leverage our experience in the cannabis space and launch a CBD-only product line that could be sold online and shipped anywhere.

Are CBD tablets and other products intended for recreational use as well?

Absolutely. The purpose of CBD is not exclusively to treat some sort of health condition. People can take CBD to unwind, just like you would a glass of wine to help relax at the end of the day. Where THC-heavy cannabis products can make some people feel sleepy, CBD can offer a relaxing effect without drowsiness.

Stratos has been actively reaching out to senior citizens to educate them about medical marijuana products and their potential benefits. How can CBD further help that demographic?

Marijuana Deals Near You

At every Cannabis 101 for Seniors event that we did, we heard the same thing over and over, which was: “I don’t want to feel high. So how can cannabis help me?” CBD tablets are the perfect option for seniors, because they’re familiar with the pill-delivery method, and it’s also sugar-free, gluten-free, smoke-free and vegan, so it can fit in within the medical requirements of an individual’s health regimen.

What’s the difference between CBD oil and full-spectrum hemp oil?

Where we are right now in the industry, CBD oil and full-spectrum are essentially considered the same thing. Where the buyer needs to beware is understanding that measuring the “hemp oil” content doesn’t necessarily equate to how much CBD is in the product. If you’re looking for CBD without any THC, find products containing CBD isolate. Full-spectrum hemp oil offers full-plant potential by extracting cannabidiol (CBD), phytocannabinoids, fatty acids, flavonoids and trace amounts of THC. CBD isolate distills the full-spectrum extraction and strips out all other properties except CBD.

With looming oversight from the Food and Drug Administration and reports of New York City’s health department cracking down on CBD edibles, how do you see CBD products such as yours being labeled and regulated for national consumption going forward?

We currently use FDA regulations for guidance on how we manufacture, package and label our products. Our team is adept at working within strict regulatory environments, so we feel confident about being able to adapt to any necessary adjustments. For now, we’ll have to wait for the specifics of the FDA language.

How will selling and buying CBD in Colorado be different from the rest of the country, or states that haven’t legalized recreational cannabis?

As the first market to become recreationally legalized, the Colorado market is highly competitive and very sophisticated. Patients and customers have also had access to cannabis and CBD longer, making them very knowledgeable and also discretionary when it comes to what they buy. Having that kind of market insight and customer feedback really helps us fine-tune our approach and product offerings. Regardless of where people purchase, we encourage them to be judicious in their research. Confirm that the product is tested for pesticides, residuals, solvents and microbial growth; that the product was grown in the U.S; and that it actually contains the amount of CBD listed on the label.


Toke of the Town

Losartan Latest BP Drug Recalled for Contamination

Nov. 13, 2018 — Yet another blood pressure drug has been recalled because of fears of impurities added by a lab in China.

Drug company Sandoz says it has recalled one lot of losartan potassium hydrochlorothiazide tablets. The impurity, known as NDEA, was found in the drug’s key ingredient made by Zhejiang Huahai Pharmaceutical Co. in China.

NDEA is found naturally in certain foods, drinking water, air pollution, and industrial processes, and it may cause cancer, according to the International Agency for Research on Cancer.

The recalled drug can be identified as Losartan Potassium Hydrochlorothiazide, 100-milligram and 25-milligram tablets in 1,000-count plastic bottles; NDC (National Drug Code) 0781-5207-10; Lot number JB8912; with an expiration date of 06/2020. This product was distributed nationwide to distributors after Oct. 8.

This latest recall follows several others announced since July, when the FDA announced the recall of five separate valsartan blood pressure drugs over possible NDEA and NDMA contamination. Many more were announced in August as the recall spread to Canada and the European Union. And earlier this month, a blood pressure drug known as irbesartan was recalled.

People with questions may contact Sandoz Inc. at 800-525-8747, Monday through Friday from 8:30 a.m. to 5 p.m. ET, or email [email protected] Contact your doctor or pharmacist to discuss alternative treatments. Patients who are on losartan should continue taking their medication, as they may be more likely to be harmed if the treatment is stopped without an alternative.

Sources

FDA.gov: “Sandoz Inc. Issues Voluntary Nationwide Recall of One Lot of Losartan Potassium and Hydrochlorothiazide Due to the Detection of Trace Amounts of NDEA (N-Nitrosodiethylamine) Impurity Found in the Active Pharmaceutical Ingredient (API).”

© 2018 WebMD, LLC. All rights reserved.


WebMD Health

‘IV Lounges’ Are the Latest Health Fad, But Are They Safe?

WEDNESDAY, Jan. 31, 2018 — “Rent-a-drip” IV lounges are popping up across the country, promising speedy recovery for hangover sufferers, jet lag victims and others seeking an intravenous solution to modern dilemmas.

But experts say these lounges are at best a waste of money and at worst potentially dangerous.

“The whole thing is really nonsense,” said Dr. Stanley Goldfarb, a professor of medicine with the University of Pennsylvania Perelman School of Medicine. “It’s just catering to people’s sense that they’re taking their health into their own hands.”

The IV lounge craze has been spurred on by reports of use by the likes of Rihanna, Cindy Crawford and Simon Cowell. B-list celebrity Lisa Rinna embraced IV treatment on her reality show, “The Real Housewives of Beverly Hills,” with both her and her daughters receiving an intravenous drip in her own living room.

People who go to an IV lounge are offered a variety of different intravenous fluids containing a blend of saline, vitamins and medicines targeted to their needs. For example, a hangover IV bag also typically contains anti-nausea medications.

Treatment costs range from roughly $ 80 to $ 875. The practice is generally unregulated, raising concern among the medical community that fast-buck operators could hurt people through unsafe practices, Goldfarb said.

IV lounges are remarkably adaptive to whatever is happening in the national moment. Right now, many lounges are offering drips containing “immunity-boosting” vitamins to flu victims during this severe influenza season.

Elaine Wozniak, owner of the Hydration Lounge in Tucson, Ariz., said she’s provided fluids to about 40 flu patients in her lounge within the past couple of weeks — some were referred to her by local family doctors and nurse practitioners.

“Arizona was probably the state that was hit the worst with the flu bug over the Christmas holiday,” said Wozniak, who herself is a geriatric nurse practitioner. “Instead of sending them to the ER, they come here and they get some fluids just to feel better, even though this really can’t cure their flu.”

Trend Started to Treat Hangovers

The entire notion dates back to 2012, when an enterprising anesthesiologist in Las Vegas came up with “Hangover Heaven,” a mobile IV unit that would come out to your hotel and provide an intravenous hangover remedy, explained Dr. Robert Glatter, an emergency physician with Lenox Hill Hospital in New York City.

“It plays on people’s desire to go out drinking, and if they get a hangover there’s a quick fix so they can go out and do it again,” Glatter said. “I think it sends a dangerous message.”

Since then, IV lounges have spread across the country. While they still mainly focus on hangovers, the lounges also offer solutions to treat jet lag, offer a beauty boost, build immunity or simply help with dehydration. Offerings come with names like “Jet Lag Eraser,” “Hydrofix” and “Epic Hangover Recovery.”

The original theory behind IV lounges, to treat a hangover, is “quite flawed,” Goldfarb said.

Alcohol does impair the release of the hormone that tells the kidney to hold onto water, Goldfarb said, but few people with a hangover wind up excessively dehydrated.

“People who are drinking are drinking. There’s water coming as well as pure alcohol,” Goldfarb explained. “Even the strongest alcohol is 50 percent water.”

You feel lousy after drinking because of toxins that accumulate from the breakdown of alcohol in your body, Goldfarb said. Both the alcohol and these toxins damage cells, particularly in the brain, and those cells have to recover after the toxins are processed out of the body.

Receiving IV fluids will not speed the process by which these toxins are flushed out of your system, Goldfarb said.

“The kidneys have no trouble excreting these things whether or not you get extra fluid administered to you,” Goldfarb said. “All you do when you get extra fluid administered to you is to excrete the same amount of breakdown toxins in a larger volume of urine. You don’t excrete them any more rapidly, because they’re excreted very rapidly anyway.”

The only folks who might benefit from IV fluids are those so hung over that they suffer from vomiting or diarrhea, Goldfarb said. Those symptoms might cause you to lose fluids so rapidly that you become dehydrated.

Not Just for Hangovers Anymore

The same goes for flu patients. “Unless there’s a significant amount of diarrhea or vomiting, you don’t need an IV for flu,” Glatter said.

Hangover sufferers would get the same relief from drinking some water and taking an over-the-counter pain reliever, Glatter said. Flu sufferers also should drink water and take a nonsteroidal anti-inflammatory drug (NSAID), and possibly talk with their doctor about receiving an antiviral flu treatment such as Tamiflu.

Wozniak opened up her IV lounge back in September, as part of a senior center she owns and operates.

Her emphasis has been on treating dehydration caused by Arizona’s excessive heat. She helps people stricken by dehydration, and also prepares athletes for events.

“I have had marathon runners approach me about hydrating pre- and post-event,” Wozniak said. “They seem to feel they do better if they get IV fluids before they do a 50-mile run.”

Wozniak considered offering hangover therapy but rejected the notion, deciding that she’d rather not have party animals amid the seniors at her center.

Still, she believes that the drip hangover remedies do work, based on what she heard from medical colleagues who tried out an IV lounge in the party town of Scottsdale, Ariz.

“Every one of them reported they felt better when they walked out,” Wozniak said. “I think a medical person would be honest with me if they felt it was a waste of money.”

Is It Just a Placebo Effect?

People might feel better after receiving an IV hangover cure, but it’s probably due to the placebo effect, Goldfarb said.

“Of course they feel great,” Goldfarb said. “They spent 100 bucks to feel better and now they’re going to feel better after they’ve spent it.”

Dr. Noah Rosen, director of the Headache Center at Northwell Health’s Neuroscience Institute in Manhasset, N.Y., agrees that a placebo effect is likely in play.

“Frankly, the more you spend, the better the placebo is,” Rosen said. “Expensive placebos work better than cheap ones.”

Timing also might play a part in convincing people the IV treatment has worked, Goldfarb said.

“If you’ve had a hangover, you know after a couple of hours you start to feel better anyway,” Goldfarb said. “By the time they get themselves down to the lounge, sign in, start the IV fluids and complete the process, you’re probably talking three or four hours after they got up.”

As a registered nurse, Wozniak takes a medical history and performs a brief physical on everybody she hooks up to an IV drip. She stays away from hydrating seniors and others who might face risks from receiving intravenous fluids.

But not all centers are run by operators this conscientious, Goldfarb and Glatter said. People going to fly-by-night centers could be exposing themselves to serious illness.

More Regulation Needed?

IVs contain a lot of salt, which could have a negative effect on people with heart disease or high blood pressure, Goldfarb said.

Improperly inserted IVs can create a stroke-causing air embolism or cause the fluids to leak into nearby tissue, Glatter said. They may also expose a person to possible infection.

And if attendants don’t pay careful attention to the infusion rate, they can knock a person’s electrolyte balance out of whack or overload their fluid levels, potentially causing swelling of the brain, heart failure or kidney damage, Glatter added.

Glatter would like to see increased regulation of the lounges, to make sure they are properly administering safe blends of intravenous fluids.

“The public needs to be aware of this,” Glatter said. “The industry needs to be policed.”

More information

For more on intravenous therapy, visit Ohio State University.

© 2018 HealthDay. All rights reserved.

Posted: January 2018

Drugs.com – Daily MedNews

It’s the Latest Diet Craze, But Is It Safe?

By Alan Mozes

HealthDay Reporter

WEDNESDAY, Nov. 22, 2017 (HealthDay News) — What if you could have your cake, eat it, too, andlose weight?

A nutritional fad called CICO — short for “Calories In, Calories Out” — promises just that for those looking to shed some pounds.

The pitch is straightforward: Eat whatever you want, junk food included, and still shrink your waistline — as long as every day you expend more calories than you consume.

It’s a simplified approach to eating that essentially views fruits and vegetables through the same prism as candies and soda. All that matters is the total caloric tally.

Perhaps not surprisingly, many nutrition experts disagree.

“Being healthy isn’t just about weight loss alone,” noted Lona Sandon, program director and assistant professor of clinical nutrition at the University of Texas Southwestern Medical Center in Dallas. “You have to consider the whole package.”

Sandon acknowledged that those who adopt a CICO approach to eating “might actually lose weight.” But there’s a downside: “nutrient deficiencies or even malnutrition,” she warned.

“You may not be providing all the nutrients your body needs if you are not paying attention to the types of foods you are putting in your body,” Sandon said. “This could mean osteoporosis later in life, increased risk of cancer, heart disease, etcetera.”

Samantha Heller, senior clinical nutritionist at New York University Medical Center, agreed.

“We are so obsessed with weight loss and being thin that we have lost sight of the fact that being healthy is everything,” she said.

“It is far more important to eat healthy foods like broccoli, edamame, pecans, berries, pasta and olive oil than go on some crazy weight-loss fad diet,” Heller said.

“Severely restricting calories or food groups, along with rapid weight loss, are likely to backfire for many reasons, and the dieter will be left feeling frustrated,” she added.

Heller said research also suggests that weight cycling — yo-yo dieting — may “increase the risk for more problems down the road, such as obesity and cardiovascular disease.”

In fact, added dietitian Connie Diekman, “weight loss, in an unhealthy way, is never a good idea.” She’s director of university nutrition at Washington University in St. Louis.

Continued

“Managing calories to achieve weight loss is important, but if important nutrients are missing, then muscle mass will decline, bone health, mental acuity and many other essential functions will be compromised,” Diekman said.

“As a registered dietitian, I constantly remind my clients that weight is not about the number on the scale,” she added. “It is about healthy muscle mass and body fat distribution.”

But if CICO isn’t the answer, what is?

Sandon pointed out that “canned diet plans rarely work and are hard to stick with.”

Instead, she advocates forgoing the “quick-fix mentality” in favor of a long-term resolution to embrace a “combination of healthy eating and exercise.”

For example, Sandon said, “Reduce calories by cutting back on portion sizes or use pre-portioned foods, such as frozen meals, to cut back on total food intake.”

In addition, “exercise regularly and consistently. By regularly, I mean at least five to six days per week, and consistently meaning week after week after week,” she said.

“Include both cardiovascular exercise — such as walking briskly enough to get short of breath, or running, biking, swimming — and resistance exercises. To lose weight with exercise, aim for 300 to 400 minutes per week,” Sandon added.

Diekman agreed that eating healthier is a “process that involves learning healthier food choices, appropriate portions and regular activity.”

She suggested that “if you are getting started now, just before the holidays, set small-step goals — [like] ‘I’ll eat a few more veggies,’ ‘I’ll eat a spoonful less’ or similar steps — allowing you to enjoy the holidays, but shifting to a focus on better lifestyle goals.”

Said Heller: “When we shift to a healthier eating pattern and lifestyle, we are also more likely to reach and maintain a healthy weight.”

WebMD News from HealthDay

Sources

SOURCES: Samantha Heller, M.S., R.D., senior clinical nutritionist, New York University Medical Center, New York City; Lona Sandon, Ph.D., R.D.N., program director and assistant professor, department of clinical nutrition, School of Health Professions, University of Texas Southwestern Medical Center, Dallas; Connie Diekman, R.D., M.Ed., director, university nutrition, Washington University, St. Louis

Copyright © 2013-2017 HealthDay. All rights reserved.

WebMD Health

Connecticut Toddler Latest U.S. Case of ‘Superbug’

FRIDAY Sept. 9, 2016, 2016 — Scientists have identified a new patient who carried a type of bacteria that is resistant to an antibiotic of last resort, bringing the number of cases reported in the United States to four.

All of the patients had E. coli with a gene called mcr-1, which makes the bacteria resistant to the antibiotic colistin, according to the U.S. Centers for Disease Control and Prevention.

The latest case, a 2-year-old Connecticut girl, was diagnosed in June after she returned from a trip to the Caribbean, said senior researcher Maroya Spalding Walters, a CDC epidemiologist.

“The girl had an illness that caused diarrhea, which began in mid-June while she was traveling overseas. Her diarrhea was not caused by the bacteria that had the mcr-1 gene — the cause has not been definitively diagnosed,” she said.

Although the mcr-1 gene was found, it wasn’t producing toxins. When the girl got better, the bacteria that contained the gene disappeared within a week of her recovery, Walters said.

Similar cases have been reported in Pennsylvania and New York.

Fortunately, none of these infections has spread beyond the original patient, Walters said.

Still, mcr-1 is resistant to colistin, which is reserved to treat severe infections that are resistant to other antibiotics, she added.

“We have seen colistin resistance in the past, but what makes this mcr-1 gene so important is that it can be transmitted between different types of bacteria,” Walters explained.

“The concern is that it could move into bacteria that are already highly resistant and could render them resistant to all antibiotics, but we have not seen this in the U.S.,” she said.

It has been seen in other parts of the world, however. Walters said mcr-1 itself is susceptible to many other antibiotics.

The E coli bacteria containing the mcr-1 gene have been found in farm animals, but it isn’t clear how people get the bacteria, Walters said. It has also been found in hospitals, so it might be transmitted in that setting.

E. coli with the mcr-1 gene is still rare in the United States, “but it’s something we continue to look for,” Walters said.

“We are never going to completely halt the spread of mcr-1, but we want to limit it,” she said. The idea is to keep track of it. So far, it hasn’t gone from person to person, she added.

“Bacteria will continue to develop new forms of resistance, so we have to preserve the antibiotics we have by not overusing them,” Walters said.

The findings were published Sept. 9 in the CDC’s Morbidity and Mortality Weekly Report.

More information

Visit the U.S. Centers for Disease Control and Prevention for more on antibiotic resistance.

Posted: September 2016

View comments

Drugs.com – Daily MedNews

Latest Poll Finds Big Support for California Legalization

weed roach-1406183-1280x960

The latest poll on Prop. 64, the initiative that would legalize recreational marijuana in California, shows the biggest support yet for the measure.

Or rather, pollsters at the Institute of Governmental Studies at UC Berkeley found that 63.8 percent of those asked support “the idea” of legalization — not necessarily the specifics of 64.

Still, that’s a high number — almost two-thirds of those polled. In fact, this study was about as scientific as it gets. The university says a whopping 3,020 registered California voters were polled, and that “the responses were weighted to reflect the statewide distribution of the California population by gender, race/ethnicity, education and age,” according to a statement.

The school says 73.8 percent of registered Democrats and 62.2 percent of independent voters are backing legalization. Only California Republicans, a shrinking breed, said no at a rate of 53 percent to 47 percent, Berkeley said.

But even Republicans were softening on the question. The university says 61.6 percent of GOP voters said no way to legal recreational pot last year.

“Support for legalization was highest among African Americans (71.9 percent) and Latinos (69.3 percent) and lowest among Asian-Americans (57.7 percent),” the school said. “Support for legalization was also highest among 18- to 24-year-olds, and lowest among those over 65.”

We’ll find out how it all shakes out in November.

The 420 Times

Latest ‘Secret Life of Pets’ Trailer Unleashed

illumination-entertainment-150

Illumination Entertainment and Universal Pictures have been turning out spots for their fifth animated feature The Secret Life of Pets with fair regularity, and now we get a third proper preview to show us a little bit more of the bitter “sibling” rivalry between loyal dog Max and his new adopted brother Duke, the chaos it leads to and the even more chaotic-chaos that ensues when Max’s pampered pet pals join forces with urban street animals and one power-mad puffball of a bunny in order to save the day.

Coming out July 8, The Secret Life of Pets is directed by Chris Renaud (Despicable Me and Despicable Me 2), co-directed by Yarrow Cheney and written by Brian Lynch and Cinco Paul & Ken Daurio. The CG-animated comedy-adventure features the voices of Louis C.K. as Max, Eric Stonestreet as Duke, Lake Bell as Chloe, Ellie Kemper, Jenny Slate, Albert Brooks, Hannibal Buress, and Kevin Hart as our new favorite lapine lunatic, Snowball.

The Secret Life of Pets

The Secret Life of Pets

Animation Magazine