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Target Recalls Wooden Toys for Choking Danger

April 24, 2019 — About 495,000 Bullseye’s Playground wooden toy vehicles have been recalled by Target because the wheels can come off and pose a choking hazard to children, the U.S. Consumer Product Safety Commission (CPSC) said Tuesday.

The toys were sold individually in stores and as an 8-pack assortment online. They include a caboose, Santa in sleigh, ice cream truck/food truck, train, police car, fire truck, taxi, and a digger truck.

There have been four reports of the wheels coming off the toys. No injuries have been reported, according to the CPSC.

It advised consumers to immediately take the recalled toys away from children and return them to any Target store for a full refund.

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Fuse Dates ‘Sugar and Toys’ Premiere, ‘Reverse Brothers’ in Dev

Fuse Media, a multiplatform entertainment media brand for Latino and multicultural youth, unveiled the linear and digital programming slate it is presenting to advertisers during its 2019-2020 upfront meetings on Wednesday. This includes an expansion of the company’s successful strategy of leveraging both homegrown original and acquired content that was initially launched on digital platforms, to develop new shows for its linear channels.

In addition to eight returning series across the Fuse linear network and Fuse Media’s digital platforms – including the largest number of renewals since Fuse re-launched in late 2015 – two new series premiered on Fuse earlier this year, with three to come later in the 2019-20 season, and more in development. Fresh fare includes previously announced animated adult skit show Sugar and Toys, which has been given a June 9 premiere date, and a linear animated series about cosmic hip-hop travelers Reverse Brothers with Ayo & Teo.

Targeting diverse millennial and Gen Z viewers, Fuse’s linear TV network successfully reaches a median audience 15 years younger than cable with an overarching focus on music and music-influenced culture in its programming.

“To successfully target this highly elusive audience, we’ve needed to experiment across platforms and find innovative ways to engage viewers,” said Fuse Media’s Chief Content Officer, J-T Ladt. “We began with our Complex partnership and have seen continued season-to-season growth for Complex x Fuse, which is now in its fourth season. Continuing with this strategy, Fuse is migrating nontraditional IP that already has a built-in multicultural audience to the linear channel. For example, Big Boy’s Neighborhood is also a radio show, The Read is a podcast and Made from Scratch originated as a YouTube format.

“Over the last year, the Fuse Content Studio doubled down on the creation of short-form original video, which resulted in a 250% increase in digital and social viewership. This allowed us to grow our brand across platforms while increasing monetization and audience engagement, and successfully incubating digital series for linear distribution.”

Sugar and Toys (Fuse network; 10 x 30’ episodes, premieres June 9 at 11 p.m. ET/PT) – Fuse’s previously-announced first venture into adult animation, Sugar and Toys will premiere as part of Fuse’s new Sunday night programming block. Created by Carl Jones and Brian Ash, producers of Black Dynamite and The Boondocks, this series brings a wild new twist on the Saturday morning cartoons we all grew up with – but a whole lot less innocent. Adult comedy, social commentary and music culture parody crash the cartoon party, speaking directly to the trends and issues most relevant to a millennial audience, and bookended by host and multi-platinum rapper and actor KYLE (Netflix’s The After Party, www.superduperkyle.com). It is executive produced by Aengus James, Colin King Miller, Nicholaus Goossen, Jones and Ash, with Kyle Harvey serving as co-executive producer and Lalo Alcaraz as consulting producer, and produced by This is Just a Test and 245 Enterprises.

Reverse Brothers with Ayo & Teo (working title) (in development) – Social media masters We Buy Gold have joined forced with Carl Jones and Brian Ash of Black Dynamite and The Boondocks to expand the intergalactic universe of their hit digital series, Reverse Brothers. Reverse Brothers with Ayo & Teo is an animated linear series littered with hip-hop culture and sprinkled with cosmic dust. In every episode, brothers and hip-hop/dance duo, Ayo & Teo face the challenges associated with inheriting the universe’s most popping pawn shop, which is frequented by comet riding con artists, eclectic alien collectors, and hip-hop legends. Reverse Brothers with Ayo & Teo will be produced by We Buy Gold.

New series also include musical guest docu-cooking series Made from Scratch (Fuse network, 8 x 30’), talk/variety podcast spin-off The Read with Kid Fury and Crissle West (WT, Fuse Network, 10 x 30’), Fuse Films (Fuse networks, premieres May 1). Returning titles are Big Boy’s Neighborhood (100 x 120’, March 20), T-Pain’s School of Business (8 x 30’, July 16), Future – History (Fuse, FM and Digital), Lie Detector (Fuse Digital), Mind Massage (Fuse Digital), A Seat With… (Digital), Complex x Fuse, Latinx entertainment awards The ALMAs (in partnership with UnidosUS) and more Fuse Docs starting April 6.

Sugar and Toys

Sugar and Toys

Animation Magazine

Pediatricians: Simple Playtime Beats Digital Toys

By Amy Norton

HealthDay Reporter

MONDAY, Dec. 3, 2018 (HealthDay News) — If you’re shopping for toys this holiday season, make sure some simple, old-fashioned items are on your list, pediatricians say.

In a new report, the American Academy of Pediatrics (AAP) is making recommendations on the best toys to buy for babies and young children. The bottom line: The traditional beats the digital.

“This report is addressing the substantial change there’s been in toys over the past couple of decades — and the substantial change in parents’ perception of toys,” said Dr. Alan Mendelsohn, one of the report authors.

That is, traditional playthings like dolls, cars, blocks and crayons have given way to the virtual — from games played on mobile devices to talking animals that read stories out loud.

Often, digital-based toys are marketed as “educational,” and many parents view them that way, said Mendelsohn, an associate professor of pediatrics and population health at NYU Langone Health, in New York City.

However, he said, while a digital toy might help kids learn a “limited” skill, it’s really unconditional playtime that children need.

“Toys are simply props that can be used to help parents and children spend quality time together,” Mendelsohn said. It’s that human interaction, he stressed, that matters.

Simpler toys can give children more freedom to use their imagination and creativity, practice problem-solving, and learn how to interact with others — by having to negotiate game “rules,” for example, according to the AAP.

Story time is also a big part of that, Mendelsohn noted. “Young children learn the most through interaction with their caregivers, and that includes reading out loud together,” he said.

In other words, don’t let an electronic bear take over the storytelling duties.

“This is not to say that screen time, in moderation, is harmful,” Mendelsohn said. “But those toys should not replace interactions with your children.”

He noted that for babies, there’s no need for screen time, with the exception of video “chats” with family. The AAP advises against any screen media for children younger than 18 months, and suggests only very limited use between 18 and 24 months — always with a caregiver playing along.

Continued

For children aged 2 to 5, the AAP recommends that parents limit all screen time — including TV, computers and mobile devices — to no more than one hour per day.

At this point, the iPad has only been around for about a decade, noted Dr. Dimitri Christakis, director of the Center for Child Health, Behavior and Development at Seattle Children’s Research Institute.

That means it’s not yet clear what kinds of effects — good and bad — electronic devices and apps might have on young kids’ development, he said.

But, Christakis said, researchers do know plenty about the importance of human interaction in young children’s play.

“The problem with these devices,” he said, “is that they’re designed to command the user’s attention. They’re hard to share.”

And it’s not just “screens” that can be problematic, Christakis added, but also any “electronic gizmo, with lots of bells and whistles.”

When it comes to fueling kids’ imaginations and helping them build an array of essential skills, “simple is best,” he said.

Christakis pointed to a study he conducted among lower-income families with toddlers. Some of the families were randomly assigned to receive toy building blocks, along with suggestions on activities parents and kids could do with the blocks. The other families did not receive the blocks until after the study was over.

In the end, toddlers given the toy blocks at the outset showed greater gains in their language skills.

Why would building blocks affect language development? “It wasn’t the blocks,” Christakis said. “It was the interaction between parents and children.”

So, the AAP suggests, when you head out holiday shopping, think traditional: books; art supplies; dolls and stuffed animals; old-fashioned card games, board games and puzzles; toy cars, planes and trains; balls and tricycles.

When children use toy characters and objects to pretend-play, Mendelsohn said, they learn how to socialize, regulate emotions and build other skills they need in real life.

He and Christakis made another point: Parents need to put down their own devices, too.

If your baby sees that phone constantly in your hand, Christakis said, she’ll eventually want it.

Continued

Plus, Mendelsohn noted, whatever time you spend mesmerized by your device is time you’re not spending with your children.

The report was published online Dec. 3 in the journal Pediatrics.

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Sources

SOURCES: Alan Mendelsohn, M.D., associate professor, pediatrics and population health, NYU Langone Health, New York City; Dimitri Christakis, M.D., M.P.H., director, Center for Child Health, Behavior and Development, Seattle Children’s Research Institute, Seattle; Dec. 3, 2018,Pediatrics, online

Copyright © 2013-2018 HealthDay. All rights reserved.


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