Turner Broadcasting has appointed Vanessa Brookman to the newly created role of Vice President of Content & Creative, UK and Northern Europe. The position’s primary responsibility is to define and execute content strategy for the company’s kids and general entertainment portfolio across the UK, Nordic and Baltic countries. Brookman will be overseeing channels, digital, creative and presentation teams, setting the creative agenda and ensuring Turner’s programing stays on top of the regional marketplace.
Brookman joins Turner from Viacom International Media Networks, where she was VP of programming for MTV and 5* (UK cluster). During her tenure, MTV’s average audience share grew by 100% in five years. Prior to this, Brookman was head of fiction and children’s at BBC Vision.
Brookman will report to Turner SVP and MD for UK & Northern Europe, Ian McDonough, and will operate from the company’s EMEA headquarters in London.